FIFCO USA was interested in reactivating and refining its business strategy in ways that will align its corporate purpose, heighten its sustainable brand relevance in the marketplace, and drive sustainable growth by tapping into customer demands. FIFCO chose from a combination of some of our services: ESG strategy, sustainable branding and corporate purpose. We offered an interactive masterclass where shareholders and stakeholders could convene in-person and virtually to discuss crucial ESG, brainstorm ideas, and develop strategic solutions.

This Masterclass dived into the business case of brand purpose and ESG and walked brand leaders through the facets of leveraging a strong brand purpose for ESG impact and growth. Whether you have a solid brand purpose or need support in crafting one, these workshops and Masterclasses equip brands with a business-ready roadmap detailing transformative growth and change with all stakeholders, while answering to the changing expectations and critical social and environmental global challenges.